UserIQ Appoints Rachel Orston as New Chief Executive Officer to Further Drive Market Leadership

Pioneer in Customer Success Industry to Spearhead Future Growth and Expansion at UserIQ


UserIQ, a Customer Growth Platform™ that empowers SaaS companies to foster growth beyond the funnel, announced today the company has appointed Rachel Orston to the role of Chief Executive Officer (CEO). With the change in management, founder Aaron Aycock will take on the role of Chief Product Officer to focus on product development and enhancements to UserIQ’s solution, while remaining actively involved with long-term strategy and customer evangelism.


Aycock is confident Orston will further enhance the company’s success and growth trajectory, and welcomes the opportunity to actively focus his attention on product development and future innovation.


“Along with the entire team, I’m excited that Rachel has made this commitment to lead UserIQ into its next chapter,” said Aaron Aycock, chief product officer and founder of UserIQ. “Her experience transforming companies into successful, customer-focused organizations, along with UserIQ’s powerhouse technology are the perfect combination to continue our growth and secure a well-deserved position as a leading brand in our industry.”


Orston has spent more than two decades as a leader in the SaaS and IT technology industries driving customer success and achieving significant revenue growth for emerging companies.


Most recently, Orston was worldwide executive leader over SaaS growth and customer success for IBM, covering Watson and all of IBM’s SaaS businesses. Prior to that, she was vice president of global services and customer adoption at Silverpop, which IBM acquired in 2014, where she was responsible for onboarding, implementation and overall customer growth. During her tenure she championed transformation and customer success across the entire IBM SaaS portfolio, built a robust operations model for customer KPI management, and increased services and solution sales 80 percent in less than 36 months, generating more than $20M in new revenue.

Read More: UserIQ Appoints Rachel Orston as New Chief Executive Officer to Further Drive Market Leadership